Digital Omni-Channel Platform
Connecting Consumers with Healthcare Brands
Vision Healthcare is a fast-growing European digital-first omni-channel platform empowering consumers to enhance their personal health and wellbeing.
Our platform is built to create successful direct-to-consumer brand building. The direct connection to consumers enables us to build strong consumer relationships, vital for sustainable growth. This allowed us to become a leading D2C European consumer healthcare platform.
Consumer-Centric Brand Builders
Our consumer-centric digital native approach to brand building and diverse portfolio of attractive, high-quality brands, enables us to digitally reach our consumers in all phases of the consumer journey and fuel brand growth in a sustainable and organic way. Our strategy is anchored in a deep understanding of today’s consumer trends; the growing adoption of preventive health & wellness solutions, the shifting channel dynamics and the fast-evolving digital media behaviours. Deep data-driven consumer understanding helps us to properly satisfy our customers’ needs.
Digital Game Changers
Vision Healthcare is at the forefront of the digital revolution, reshaping the consumer healthcare space.
By combining the best digital talent with outstanding digital tech, we created an innovative Digital Hub that lies at the heart of all our e-commerce and digital marketing activities. It’s a one-stop shop digital omni-channel ecosystem that spans the entire consumer journey and enables compelling digital user experiences, critical for successful e-retailing.
It’s what separates us from the rest
Our Geographic Footprint
Pan-European footprint with hubs in the following European capitals of innovation and well-being:
- Amsterdam
- Munich
- Ghent
- Ljubljana
- Madrid
- Oslo
Our Brands
BeSoHappy® brings happiness with delicious, premium vitamin gummies targeting younger consumers making health routines tasty and convenient in modern lifestyles.
Tummy Tox® is a wellbeing brand for young women to help boost confidence and love their bodies.
Flinndal is Benelux's leading online vitamin store delivering high-quality supplements with the best service and advice for their customers.
VitaminExpress offers a wide selection of nutritional supplements from leading brands for health, diet, and performance.
Lectinect® is a nutraceutical household name in the Nordics, offering complex formulations with proven health benefits.
Vitamaze® is an Amazon first brand, offering high quality supplements at great value, accessible for all.
N2® Natural Nutrition is a premium well-being brand for millennials with a health-conscious lifestyle, offering health supplements made from natural sources.
Vitality Nutritionals® offers best-in-class supplements. Formulations are backed by science, and contain high dosages from the most bioactive ingredients to deliver the highest efficacy.
SlimJOY® makes slimming easier. Combining the most efficacious ingredients and tasty product formulations enables a successful weight loss journey.
Purasana® is a leading organic brand since 1999 delivering a wide range of superfoods, supplements & proteins, contributing to a healthy modern lifestyle.
CollagenPlus® is a Norwegian leading premium high-efficacy supplement for muscles and joints with a huge loyal consumer base.
Bärbel Drexel® is a pioneer of naturopathy with a holistic approach to health. All products are made in Germany with true clean label formulations, using 100% natural ingredients.
Hypoallergenic, perfume-free, vegan skin care with active Dead Sea minerals for pure clean beauty.
Therme® is your wellness brand with collections enriched by scents and a touch of luxury. It offers you the ultimate moment of relaxation.
Nupure is a leading pioneer in high-quality probiotic nutraceutical supplements, produced according to the latest scientific findings and research with a basis for improving gut health.
YVAN VINDEVOGEL
Founder of Vision Healthcare
Our company Culture, Values & People
Vision Healthcare wants to revolutionize consumer healthcare with innovative solutions. We focus on having close direct relationships with our consumers and enhancing their lives by providing solutions that fit their needs. We expect our people to think outside the box and go the extra mile in order to find innovative solutions for our consumers’ needs. VHC stimulates its employees to learn from each other and to make an impact. Only then will we keep improving and delivering better results.
We win as a team
In our opinion, strong teams are more valuable than the smartest individuals. Vision Healthcare’s flat organizational structure enables everyone to be seen and heard, which leaves us with a hyperconnected, agile network. We treat our people with respect and we welcome different opinions and perspectives. Encouraging teamwork paves the way to success for us. VHC provides a relaxed and fun place to work, which is where the best ideas come to life.
Our Sustainable Development Goals
VHC is committed to play its role in delivering on the UN Sustainable Development Goals. Through our unique team and business model we intend to create a specifically high standard on the below USG’s:
News
Vision Consumer Health announces the acquisition of Vision Healthcare NV
Jun 2020 – Vision Consumer Health acquired 100% of the shares of Vision Healthcare NV. Vision Consumer Health is a newly formed entity backed by VHC Investco (regrouping Vision Healthcare’s previous main shareholders), the company’s management and funds managed by Avista Capital Partners.
Vision Healthcare emerged from Damier Group
Dec 2017 – Vision Healthcare has emerged from its parent company Damier Group with a consistent market approach in mind. Vision Healthcare is meant to be a strong and future-oriented vehicle carrying all Damier Group’s self-care and health related brands and companies.
Vision Healthcare announces the acquisition of Medivital BVd
Vision Healthcare acquires the Dutch Medivital BV commercializing the Vitaminen Op Recept brand which offers a subscription-based VMS order model delivering at home at affordable prices and with quality service with key products being eye formula supplement & WLS Sublime (stomach surgery).
Vision Healthcare continues its very fast growth in the D2C healthcare space in Europe and acquires Mylene
Jan 2019 – Vision Healthcare is actively pursuing its buy-and-build strategy operating as a unique consolidator in the European D2C Healthcare landscape whereby the group differentiates itself from a classic B2B retail approach by offering its branded products directly to the end consumer.
Vision Healthcare expands its brand portfolio through the acquisition of Midalgan, Bexedyl and Ostrin
Aug 2018 – Vision Healthcare reached an agreement with the Belgian company Qualiphar NV for the acquisition of a portfolio of brands of which Midalgan, a range of ointments which show beneficial warming and cooling effects for tired, stressed, stiff or cold muscles, is the main product. Midalgan is a strong and well-known brand in the drugstore and pharmacy channels in the Netherlands.
Vision Healthcare acquires VitaminExpress
Apr 2019 – Vision Healthcare acquires VitaminExpress, the German and Austrian leader in the online branded business-to-consumer market of vitamins and nutritional supplements and accelerates its very fast growth in the D2C healthcare space in Europe.
Vision Healthcare announces the acquisition of Sensilab
Apr 2021 – Vision Healthcare announces the acquisition of Sensilab, an Eastern European vitamins, minerals and food supplements (VMS) ecommerce player with excellence in social media marketing and and a retail presence through specialized shops and wholesalers. This acquisition further underlines Vision Healthcare’s geographic expansion and consolidation in existing geographies, enriching the Vision Healthcare group with Sensilab’s online and social media expertise.
Vision Healthcare announces the acquisition of Naturamed Pharma
Dec 2020 – Vision Healthcare announces the acquisition of Naturamed Pharma, a leading Nordics supplier of subscription-based vitamins, minerals and food supplements (“VMS”) products, with a broad customer database with loyal active purchasing. The acquisition creates a foothold in the Nordic D2C VMS markets with commercial synergies potential and allows for further consolidation of the online segment in the Nordics.
Vision Healthcare announces the acquisition of Nutriment AS
Jun 2021 – Vision Healthcare announces the acquisition of Nutriment AS, one of the largest Nordic direct-to-consumer vitamin & nutritional supplement players, offering mainly subscription-based qualitative health products. This acquisition further consolidates VHC’s presence in the Nordic VMS markets, with a large customer base with strong commercial & cost synergies potential.
Vision Healthcare announces the acquisition of AixSwiss
Vision Healthcare reached an agreement with the shareholders of AixSwiss BV for the acquisition of 100% of the shares in AixSwiss BV (“AixSwiss” or the “Company”), a leading DACH e-commerce player active in probiotic nutraceutical supplements commercialised under the “Nupure” brand mainly through its own e-store, Amazon and e-pharma channels.